Fender Pedals

Fender wanted to showcase their line of guitar effects pedals across web and social channels, so we crafted a modular narrative that could be shared as 1 full-length piece as well as a series of 6 short vignettes.

The Journey

Inspired by the best of Saturday morning cartoons and the spirit of rock n’ roll, we created a story where our hero is rewarded with a coveted Fender pedal after defeating 5 different bosses. Each boss’ vignette embodies the sonic feel of each pedal and is accompanied by original music featuring the sounds of the pedals themselves. At the end, our hero reaches the Temple of Tone, where the final pedal is bestowed upon him by the Almighty God of Rock.