Dropbox Logo Animation System
Dropbox approached us to animate their growing family of product logos, as well as define an animation system for all logos to follow. Their ask was that each animation be unique to the product’s function, but as a whole feel familial within Dropbox’s ecosystem.
Exploration
Previously, the animated Dropbox and Paper logo shared a common design language with an isometric grid, however the newly designed product logos came to us in a variety of new forms and shapes to consider. Let the iterations begin…
Dropbox Explorations
Paper Explorations
Transfer Explorations
Scan Explorations
Spaces Explorations
Backup Explorations
Passwords Explorations
App Center Explorations
Audio Timing Guide
After all the explorations, we delivered the final logos accompanied by an audio timing guide that ensures future animations will share a common sense of rhythm and pacing.